Hi all! You already know that when a website is made, it is very important to know who the competitors are. You must know what they do, how they do it and if there are flaws in their website to improve the user experience in your own. For this, an analysis of the competition is more than recommended. Today we are going to explain your benefits and how to organize and understand the data we get.
Benefits of conducting a competitive analysis
competition analysis
As its name indicates, it is about exploring the companies, in this case your web pages, which compete in the same sector or market niche as your products or services. Normally, an in-depth analysis of the five top competitors is usually done. However, there are also less deep ones with more competitors. In any case the benefits are the same:
Understand the competition
The first thing is that we can understand what the competition does and what it offers our customers. In this way, we can know how to maintain our competitive advantage.
Identify the best actions
The analysis of the competition allows knowing what works for them and what is commonly offered. This will allow us to know what customers expect to find on our website. We can also learn from your mistakes to offer a better user experience.
Qualitative data of the analysis of the competition
In any type of analysis, qualitative (not numerical) and quantitative (numerical) data can be extracted. Each type plays its role and both are important. These are the qualitative data that we can draw from this analysis.
Inventory of content and functionality
So that we understand each other, the content is the information that the page offers and functionality is what the users can do in it. The easiest way is to list the names of pages or functionalities that include. It can be done by including a bit of information. These inventories allow us to create graphs that allow us to quickly compare some competitors with others.
Competency analysis
The graphic design of a website is very important, since it has an immediate effect on the user experience and communicates professionalism and credibility. You have to look at the amount of scrolling that must be done in most common resolutions and note good and bad things that stand out in the design. It is also important to see if the design is responsive or not.Strengths and weaknesses
Strengths are usually possibilities to emulate and improve. The weaknesses put the focus on the competitive advantage that can be achieved, since they represent the failures of the competitors. Some of these points, both good and bad, can be: efficient navigation, consistent design or providing help.
Quantitative data of the competition analysis
In many cases the quantitative data are clearer and more objective when compared in any analysis. These are some of the quantitative data that an analysis of the competition can offer us.
Scores and rankings
It is one of the approaches and it is quite useful. Consists of scoring competitors according to the content and functionality they have on their website. This results in individual scores that can then be compared very clearly. This method can be very useful for redesigning web pages, since we can measure the before and after, check if it has improved and compare it with competitors.
SEO positioning
It is an analysis of SEO positioning efforts made by our competitors. For each niche market there is a group of keywords. The better your positions are in the main search engines, the greater the efforts they make on your website. This step can also be used to discover competitors that you may not have known. If you do not know what your keywords are, we recommend that you do a keyword analysis as soon as possible.
Competitive analyzes are very useful, even necessary. The user experience of our website is key, since if you do not like it, you will go to the competition website. That is why it is very important to understand and know what they offer so we can do it better.
Do You Need to Know:
- Why My Competitors stronger than me?
- Why Google.com Rank My Competitors but not me?
- What is their Backlink Source?
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